Paid Media
How an Ecommerce Growth Programme Grew Revenue 61% in One Holiday Season
A seasonal campaign architecture that turned peak demand into measurable commercial outcomes.
- Discipline
- Paid Media
- Measured over
- One holiday season
- Type
- Illustrative example
- Revenue increase in one season
- 61%
- Advertising ROI
- 2x
01 / The challenge
What the business was up against.
The holiday window was the biggest revenue opportunity of the year, but previous campaigns had not captured demand efficiently.
02 / Objectives
- 01Capture peak-season demand at profitable cost.
- 02Increase revenue during the holiday window.
- 03Improve return on advertising spend.
03 / Approach
Strategy, and the work behind it.
Built a seasonal campaign calendar aligned to buying moments.
Segmented audiences by intent and past purchase behaviour.
Prepared landing experiences for peak traffic.
Actions implemented
- Launched targeted campaigns across search and social.
- Deployed seasonal creative and offer testing.
- Scaled budgets on proven performers only.
- Monitored performance daily and reallocated spend.
04 / Outcomes
What changed.
- 01Revenue increased by 61% during the holiday season.
- 02Advertising return on investment doubled.
- 03Cost per acquisition held within target.
This case study is an illustrative example. Verified client work is published only with written permission and confirmed metrics.
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