Paid Media
PPC Management That Cut Customer Acquisition Costs by 93%
A performance overhaul that transformed a leaky paid funnel into a scaled acquisition engine.
- Discipline
- Paid Media
- Measured over
- Against the starting baseline
- Type
- Illustrative example
- Decrease in acquisition cost
- 93%
- Increase in monthly paid signups
- 660%
01 / The challenge
What the business was up against.
Acquisition spend was producing traffic, but cost per customer had climbed and the team could not tell which campaigns were worth scaling.
02 / Objectives
- 01Reduce cost per acquisition without cutting volume.
- 02Identify the channels and creatives driving qualified signups.
- 03Build a measurement baseline the team could trust.
03 / Approach
Strategy, and the work behind it.
Rebuilt campaign structure around intent signals rather than broad audiences.
Introduced a testing cadence tied to signup quality, not click volume.
Connected ad spend to downstream conversion and revenue.
Actions implemented
- Audited existing campaigns and paused low-contribution spend.
- Rebuilt landing pages around a single conversion action.
- Implemented server-side tracking and attribution.
- Ran structured creative tests on a weekly cycle.
04 / Outcomes
What changed.
- 01Acquisition cost fell by 93% against the starting baseline.
- 02Monthly signups increased by 660%.
- 03Advertising return on investment doubled.
This case study is an illustrative example. Verified client work is published only with written permission and confirmed metrics.
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